What is Marketing?

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What is Marketing? Student Support Career Opportunities In Marketing Major Requirements

Some typical examples of problems that a marketing professional deals with in his or her career. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others. By definition, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy customer and organizational objectives."

This popular major gives each student strategic insight into one of the most vital components of modern business. It provides both a broad and in-depth conceptual and applied training that organizations need to identify and effectively serve their customers and clients.